Rayan Elwathiq
Digital Marketing • SEO • CRM • Paid Media • Creative Strategy
I am a Digital Marketing & Growth Specialist based in Amman, Jordan, with hands-on experience across SEO, Meta Ads, CRM lead management, content systems, brand identity, and short-form video production.
About me
I build practical marketing systems from zero: brand strategy, content calendars, campaign planning, creative briefs, ad testing, CRM follow-up workflows, and performance reporting. My work is especially focused on small businesses, startups, and regional brands that need structure, clarity, and consistent digital execution.
I am currently studying Digital Supply Chain Management at Philadelphia University, which gives me a business and operations perspective that supports my marketing work: KPI thinking, process design, reporting, and the connection between demand, execution, and customer experience.
Featured work
Personal Brand Growth • Instagram
Built a brand-new Instagram presence from 0 to 2,395 followers organically in 30 days with brand guidelines, visual identity, video QA, hook writing, and editing workflow.
Brand Development • Content Strategy
Led digital brand development for a Turkish skincare label entering the market, including visual identity, content strategy, and phased organic growth planning.
Meta Ads Training • Lead Generation
Trained account managers on Meta Ads setup, campaign objectives, audience targeting, budget planning, and A/B testing, enabling the team to launch paid campaigns.
Marketing System • Education Services
Built content pillars, a monthly content calendar, visual templates, brand guidelines, inquiry-handling scripts, and parent-facing messaging for enrollment support.
Video Editing • Visual Content
Edited a full drone-based video by selecting the strongest shots, organizing the sequence, improving pacing, and preparing the final visual presentation.
Creative Direction • Marketing Video
Developed the storytelling idea, supervised the creative direction, and edited selected parts of the video to support the final marketing message.
Branding • Marketing Direction
Developed brand guidelines, logo direction, a marketing plan, and communication improvements for the company's visual identity and market positioning.
Short-form Video • Social Distribution
Edited short-form promotional videos for social distribution, applying caption overlays, brand sequencing, and platform-native formatting.
Skills and tools
Go-to-market planning, funnel marketing, customer journey mapping, campaign planning, and offer messaging.
Keyword research, on-page optimization, search intent mapping, content strategy, and technical SEO fundamentals.
Meta Ads setup, audience segmentation, A/B testing, Facebook Pixel, conversion tracking, ROAS, CPL, and CTR monitoring.
CRM pipeline setup, lead segmentation, follow-up workflow design, nurturing concepts, and response automation planning.
Content pillars, monthly calendars, creative briefs, copywriting, social media formats, and performance-based content improvement.
Brand identity, social media design, short-form video editing, captions, thumbnails, and AI-assisted visual asset creation.
Education
Bachelor's Degree, Philadelphia University. Started July 2025, expected March 2029. I chose supply chain to connect marketing strategy with operations, reporting, data analysis, and execution.
WordPress & Digital Marketing, Media Buyer training, Meta Ads, Google Ads lead generation, SEO, Adobe After Effects, Photoshop, and Illustrator.
Contact
Based in Amman, Jordan. Available for digital marketing, growth, content, branding, CRM, and creative production roles.