Simulation
You have a marketing budget. Where does it go?
Split your budget across the five channels and watch what comes back. When you are done, I will show you my split and why.
Before you play. Three things to be clear about
- This number is monthly and recurring. Picking 1,000 JD means 1,000 every month, not a one-off payment. That is exactly why the month-one and month-six numbers come out different.
- "Website + SEO" is ongoing monthly spend. New pages, improvements, content, and search ranking work. Building a website from scratch is a separate project with its own budget. Do not read 200 JD here as the price of a website.
- This is the delivery budget, not my fee. What you allocate goes to Meta, to production and shooting, to hosting and tools. Costs you pay regardless of who works with you. My fee covers the decisions that make that spend come back instead of disappear, and we agree on it separately based on scope.
Every dinar you add to one channel comes out of another. Exactly like real life.
Projected result
Leads in month 1
156
Cost per lead
6.4JD
Leads in month 6
364
Leads over a year
3,743
Multipliers apply to every channel. Below 1.00 means you are losing results.
This is an educational simulation based on Jordanian market averages and my own client work. Numbers are estimates and shift with your industry, product, and execution quality, and this is a monthly delivery budget that does not include my fee. A "lead" means a message, enquiry, or form fill, not a closed sale.
What is behind the numbers
No black box. These are the six rules the simulator runs on, and every one of them is something I have watched happen on real accounts.
Every channel has a ceiling
Past a certain spend, each extra dinar in the same channel returns less than the one before it. This is why doubling your ad budget almost never doubles your leads.
A website multiplies everything else
Ads stop the scroll, the website closes. With no website, every other channel runs at roughly 60% of its power. With a good one, it climbs above 100%.
Brand work does not sell, it makes selling cheaper
Identity and creative buy almost no reach on their own. What they do is make every person who already reached you believe you. Which lifts every channel at once.
Nobody buys on first contact
Someone sees your ad, later finds your content, then lands on your site. That is when they trust you. Spreading across channels beats piling everything into one.
Some spending stops the day you stop paying
Ads end when the card stops. Content and SEO keep working and compound. That is why the month-one number and the month-six number tell two different stories.
A budget is one thing. A price is another.
Every number in this simulator is a monthly delivery budget: it goes to Meta, to production and shooting, to hosting and tools. Those are costs you carry regardless of who works with you. My fee sits entirely outside it, and it covers the decisions that make that spend come back instead of disappear. Agreed after we talk about your business, not from a slider.