Brand Development & Content Strategy

LUVIT Skincare

Led digital brand development for a Turkish skincare label entering the Jordanian market: visual identity, content strategy, and phased organic growth planning with an AI-assisted design workflow.

2026
Jordan market entry
Turkish label
116 pieces

The mark

A finished brand arriving from Turkey. My job was to make it speak Arabic without losing its face. Same logo, same cyan, but working at every size, on every platform, in the voice of the market it was entering.

Brand palette

#4FC3DC
#1B4C63
#EAF4F9
#2B2B2B

Eight products, one shelf

Every bottle was cut out from its background so it could drop into any design without going back to the photographer. That is where the 40% faster turnaround came from.

Teach the routine, do not announce the product

These boards are the strategy itself: who we are, what the gap in the market is, and how to choose your routine. The visitor leaves understanding their skin. The product becomes the natural conclusion.

Drag or swipe

Built for the grid

Each post is sliced out of one larger image. When the set lands on the profile the eye reads it as a single continuous artwork: not three posts sitting next to each other.

Before slicing

Stories

Full story sets in one language: an announcement, an ingredient explainer, and a question that opens a conversation.

Drag or swipe

The posts

Highlight covers

Influencers

Presented inside a design that folds them into the brand, rather than dropped on the page as loose photos.

The shoot we held back

A full photoshoot came with the brand, and we never ran it in Jordan, because it speaks to a different audience. It sits here because it shows the difference: same product, two markets, and a marketing decision in between.

Before the identity settled

Early experiments and covers that were never approved. I am not hiding them. They are what proves the final result was a choice, not the first thing that came out.

Challenge

A Turkish skincare label entering Jordan with a full product line and no local voice. The market problem was not awareness. It was choice. Shelves and feeds are crowded with conflicting advice, so people do not reject a product, they freeze in front of the options. And the brand's global assets, shot for a different audience, did not read here.

Approach

I rebuilt the brand for this market from the content up. Instead of posting bottles, the feed teaches a routine: which step does what, which skin type it suits, why it is three products and not one. The identity was re-voiced in Arabic across every format. Highlight covers, story sets, and a grid designed so posts sit together as one continuous image. An AI-assisted design pipeline let one person produce at agency pace.

Result

117 finished pieces in a single visual language, a routine-first content system that answers real objections instead of announcing offers, and a 40% faster turnaround from brief to published design.

Short game

The Brand Eye

Ten rounds, different every time. Each shows the same design twice and one principle is all that separates them. You get 15 seconds to pick the stronger one.

Short game

How good is your eye?

10 rounds. The same design twice
One principle separates them
15 seconds each