Short game
The Package Translator
Take the offer in front of you, or the last one you got on WhatsApp. Tick what it includes and the game translates it from offer language into results language.
What is in the offer? Tick the items, or start from a ready-made one:
The translation, item by item
The sales equation: what does this offer cover?
Diagnosis Who is the audience and why are they not buying?
Message & offer What do we say, and why pick you?
Execution Designs, video, content
Reach Who is going to see all this?
Conversion Where does a visit become an order?
Measurement What do we change next month?